Designing for a Spacial Environment.
Tried my hands on creating experiences for Apple Vision Pro. I followed Apple's design guidelines while designing the UI. Used Figma for creating prototypes.
INDUSTRY
Technology
TIMELINE
1 Week
MY ROLE
Spacial Designer
SERVICES
Spacial Design
UI & UX Design
📖 CONTEXT
Designing the future.
After expanding our platform by adding new categories and products, we noticed a rise in bounce rates and cart abandonments.
As a result, we shifted our focus to enhancing discoverability and streamlining the checkout process to ensure a seamless experience.
📲 HI FIDELITY PROTOTYPES
Final screens that made it out of the stakeholder meetings.
The Home page was designed and structured in such a way that the users get an idea about what types of items they can find at Seniority and why'd they go with the brand.
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Re-worked the item cards and added option to quickly Wishlist an item.
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Added Bottom Navigation for easy access to frequently used actions.
We decided to use a dedicated Search page as we can utilize this space to show popular categories to a new user. At the same time, it's also convenient for a repeat user to efficiently resume their journey using search history.
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Also added provision to go an item directly! (Great boost for sponsored items)
For the user to make an informed decision, we added certain new sections like EMI options, bank offers, ratings and reviews for the user to get valuable insights into the quality and reliability of a product or service.
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Option to continue purchase on WhatsApp.
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Frequently Bought Together section takes care of any other items the users may need.
💭 FINAL THOUGHTS AND RESULTS
Learnings and what I would do differently.
As designers, we often rely on assumptions or gut feelings about user behavior. While helpful, nothing compares to real feedback from actual users.
Unfortunately, due to time constraints, I couldn't gather this input for the current project. Moving forward, I'll make user feedback a priority, ensuring we focus not just on the 'what' but also the 'why' to create better experiences.
This was a valuable lesson for me.
The updated app recorded 17% increase in orders placed from the mobile app in the first month after release.
Although, this success was short lived as we decided to shift our focus towards producing white label products under the brand- Everactiv by HCAH and dial down the marketing cost for the app.
17%
Increase in orders from the app.